LAE is a growing Rwanda-based tour and travel agency with operations in Uganda as well. The brand is a team of East African tour professionals with shared experiences between the 2 countries that wanted to extend these to other travelers.
The business was already in operation at the time Kush & Kemet was contracted for a revamp, with a wix website and active social media pages. The goal here was to focus more on redesigning the website and using a more user-friendly and functional content management system (wordpress) to enable them make any future changes to their site.
After presenting several ideas for a new logo, the LAE team felt it was best to stick to their old one with a few modifications to make it look more modern and functional for multiple applications. After working on this, the rest of the brand image fell in line quite easily.