LAE is a growing Rwanda-based tour and travel agency with operations in Uganda as well. The brand is a team of East African tour professionals with shared experiences between the 2 countries that wanted to extend these to other travelers.
The business was already in operation at the time Kush & Kemet was contracted for a revamp, with a wix website and active social media pages. The goal here was to focus more on redesigning the website and using a more user-friendly and functional content management system (wordpress) to enable them make any future changes to their site.
Old Site: lifetimeafrica.wixsite.com/lifetimeafrica
Current Site: lifetimeafrica.com
After presenting several ideas for a new logo, the LAE team felt it was best to stick to their old one with a few modifications to make it look more modern and functional for multiple applications. After working on this, the rest of the brand image fell in line quite easily.
Logo Concepts during Branding Process
Final Logo Concept
Website Design
